Brand Identity & Packaging
TIARÈ
3D & Motion Brand Ecosystem
Brand Identity & Packaging
Tiarè
The warmth of the tropics translated into contemporary design. From logo study to packaging, Tiarè evokes a complete sensory experience, where the vibrancy of colors and the softness of forms tell the story of a solar, elegant brand deeply connected to nature.
3D-to-Motion Workflow
A comprehensive exploration of the workflow between 3D and Motion Design applied to branding. Starting from the creation of the visual identity and packaging for the "TIARÉ" line, the project is divided into three distinct visual choreographies: a dynamic grid system, a symmetrical radial composition, and a rhythmic linear scroll. The goal is to demonstrate how a single digital asset can generate an ecosystem of consistent and diversified content — a visual solution designed for fast-paced digital communication.
Solar Kaleidoscope
Same product, different visual energy. This animation transforms the after-sun packaging into a solar kaleidoscope. Through fluid and synchronous movement from a cross to a radial form, the project plays on central symmetry and precise transitions, highlighting the packaging's aesthetics through a modern and balanced dynamism.
Communication Efficiency
A motion design approach oriented toward communication efficiency. Through linear scrolling and rhythmic entries, the project focuses on product readability. It is a visual solution designed for fast-paced digital communication, where every movement is calibrated to maximize brand impact within seconds of exposure.
Visual Strategy & Brand Board
A deep dive into the brand identity study. Utilizing the 'Burra Medium' typeface for a sophisticated yet approachable voice, the brand architecture balances structural rigor with tropical warmth. The visual system is built on a solar color palette and high-contrast typography designed for premium retail perception.
Premium Packaging
A series of high-fidelity mockups demonstrating the packaging across various product formats, including the professional pump bottle system.
Retail Presentation
Showcasing the material quality of the Tiarè line through artisanal mockups and professional bottle presentations.
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